Client - Playstation 2

Overview

Making Waves produced a 74-date tour to promote and sample the latest Buzz! title, ‘Buzz! The Sports Quiz’ to a live audience

The Buzz! Music Quiz allowed PlayStation gaming to move beyond its traditional audience and offer entertainment to a wider range of consumers both young and old

Activity
Making Waves created a stage set bringing a ‘TV game show’ look and feel to venues. Making Waves also recruited a larger-than-life host, and like all good game shows a glamorous assistant.

The piggybacking of another PlayStation title ‘SingStar 80s’, allowed consumers to also sing their hearts out on the night! Buzz! T-shirts were given to all contestants who took part and SCE (UK) provided ‘Sony Walkmans’ as prizes for the winners for each date

Results
Approx. 64 players Buzz! contestants per event (1,280 in total)

Customer Comments
"Making Waves have continued to impress me over the last ten years with their ability to deliver campaigns with the tightest of deadlines on a regular basis. They have worked on a variety of briefs which have all reflected the brand and come within budget. The team’s innovative thinking and passion to go that extra mile have made the projects a success."


Emma Nagashima, Special Projects Manager, Sony Computer Entertainment UK