Making Waves Media Relations

Client - After Shock sony computer entertainment

Overview
To create and implement a brand presence in both Student Union and on-trade account

Activity
A 90 on-trade venues and a 40-date university tour night, aimed at;

  • Impacting 110,000 consumers
  • Driving 21,840 sales across the campaign

Delivering 24,000 samples

The Results

  • 134,374 consumers impacted
  • 56,292 sales of After Shock Black
  • 39,000 samples of After Shock Black

Customer Feedback
"Making Waves is an 'experiential agency' in the truest sense of the word. Their creative solutions demonstrate understanding and vision for the After Shock brand. Simultaneously their knowledge of the practicalities of delivery ensures After Shock always gets the best out of the environments activity takes place in. This results in an integrated annual on trade and on campus strategy that creates impactful 1-2-1 interactions with consumers whilst all-important sales

Making Waves lead by example working collaboratively across the business, whether with customers, stakeholders or other agencies. Similarly Making Waves aren't afraid to challenge perceptions/decisions in their pursuit of getting the nest for the After Shock brand."
Brian Woods, After Shock Brand Manager, Maxxium UK Ltd