Client - V Energy

Overview
Development of an in-store on campus retail loyalty campaign for V Energy drink, to drive awareness and sales on university campuses nationally.

Targeting market via in-store ACUMA retail outlets to increase popularity of V energy drink on campus and maintaining winning market share.

Activity
Creation and delivery of national kit-based campaign at 80+ retail outlets, featuring loyalty card promotion (using) POS and POD publicity material, advertising opportunity to win bespoke mobile content prizes, plus;

• Supporting national print media buying campaign in student/street media 

• Supporting national PR campaign in student and street press

• Online promotional and editorial activit

Results
12% average uplift in sales across the whole range of Danone V products