Making Waves understand that Media Relations are about much more than simply producing a series of press releases. Using our wealth of PR experience, combined with marketing expertise, Making Waves forms campaigns based on a synergy of ideas and strategy. It's about coming up with that killer idea to excite the media and following it through on all levels, from creation to implementation. It's about understanding the media, what makes a newsworthy story and using strategic thinking to secure the optimum amount of coverage at the most relevant time.

Making Waves uses its extensive experiential skills to create the perfect experience for journalists.  We have been and are contracted by brands and PR companies equally to build and enhance the experience they wish to provide for their target journalists.  Projects have included press trips to Ibiza for Malibu, Paris, Athens, Manchester and Glasgow for sports journalists covering the UEFA final. Journalists have also been taken to the recent World Scout Jamboree, celebrating its 100th anniversary and given hands on experience of modern Scouting life.

Link to Media Relations case study