Client - Mauro Picotto

Overview
Promotion of Italian DJ Mauro Picotto’s summer residency in Ibiza, targeting UK press to widen Mauro’s profile outside of core dance music titles.

Activity
Making Waves combined basic press office functions, with non-music specific feature pieces including ‘Dream Jobs’, ‘The Hidden Side of Ibiza’ and ‘My Boyfriend’s a Superstar DJ’.

Results
In addition to a wealth of editorial in the music press, highlights included the front cover of The Observer’s ‘Escape’ travel supplement, as well as editorial pieces in Loaded, Boys Toys and The Guardian

The high media presence on the island throughout the summer, helped to ensure that Meganite (Picotto’s club) had its most successful summer, ever.

"Making Waves PR had come highly recommended to me, so I was expecting good things, but without doubt they far exceeded my expectations. They approached their role intelligently, creatively and most importantly they were great fun to work with. When they secured the cover of The Observer, it was simply the icing on the cake.”
Mauro Picotto