Client - Orange

Objectives
Making Waves created, managed and executed a proprietary tour to position Orange as the choice for UK students
Our ‘Orange enjoy music tour’ (a UK-wide interactive music tour of students’ union) became the most innovative and successful music programme in the student arena to date

Activity
Tour fulfillment
Securing talent reflective brand and market
Developing interactive units (including listening pods, text kiosks, gaming units and a vox pop booth
Venue design and decoration
Promotional literature and merchandise design and production

Results
Visited 121 student unions
Attended by in excess of 200,000 students
Campaign awareness estimated at 1.5 million per year over 3 years
Ensured the brand developed a rapport with 5 generations of students
The (confidential) qualitative and quantitative research that was conducted after year 1 gave our campaign a resounding positive result, which was reflected in a further 2 years of the tour taking place (evolving each time to remain fresh)
The tour was awarded the Hollis Award for best use of sponsorship within the arts and also ensured Orange remained the number one choice for students on campus

Customer Feedback
“Working with Making Waves has been a hugely rewarding experience. We have been able to totally rely on them as an agency, something that is essential when working to tight deadlines in an often pressurised environment. We have achieved everything that we set out to do and we believe that we could not have done this without their efficient and creative approach."

Sue McGregor, Senior Sponsorship Executive, Orange