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Technal's new website provides enhanced content management features, and allows the company to showcase its diverse portfolio of quality products and services, to both the trade and consumers.
As well as incorporating new visual designs, the new site was integrated with the manufacturing system to ensure a powerful and easy-to-use news and communication platform. When developing new CMS, focus was on the editors who have now maximum flexibility at hand thanks to on-page editing feature. Rich modules of the CMS system such as multilingual support enable creating and comparing web pages in different languages. Pre-defined themes and templates for the website are to guard the corporate brand but at the same time allow to promote and communicate with the market individually. Additionally a number of interactive features were developed to support sales and marketing.
Operating as a number of separate businesses across Europe, it was crucial for Technal to allow separate countries the flexibility to promote different products for their markets, while maintaining a uniform brand. Making Waves initially developed the website for the French business which was followed by the launch of the international site. We are now in the process of localizing this site in Technal’s Europe branches such as Spain, Portugal as well as UK and Ireland even.
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6 January 2010