Client - 3 Rooms

Overview
Making Waves were asked to work alongside Sony Computer Entertainment (Europe) in the development of a Pan-European brand space programme. The spaces were to become THE focal point for ALL PlayStation marketing activity

Spaces created in 5 key regional cities - Hamburg, Madrid, Paris, Rome and London (with 3ROOMS, London acting as the lead ‘concept’ space)

Our role involved the delivery of strategic concept and design guidelines for activation by all spaces at a local level

A key time for the business with a need for clear statement of intent, and activity which truly connected with entertainment enthusiasts

Activity
3ROOMS has had 10,000+ visitors up to September ‘07, with more than 250 different brands and organization through the doors.

Events include the launch of the Dazed & Confused digital website, Formula One season launch event and the annual ‘Women Who Rock’ seminar

Results
18 months after we started on the project, we are still involved (its lifespan continues to be extended)

Not simply managing 3ROOMS activity, but also looking at ways to evolve the concept to lead future marketing activity

The project has already inspired similar activity by PlayStation’s sister company Sony Electronics and its thinking has influenced much of PlayStation’s current activity in the UK